Marketing for the built world.

Born from a desire to bring clarity and consistency to an industry known for straight talk, Montage Group exists to make marketing straightforward. We focus on the work that strengthens foundations, creates traction and supports long-term growth.

  • Beth is the Founder and Director of Montage Group, leading the studio’s strategy, communications and client partnerships.

    She brings more than a decade of experience across marketing, PR, brand, content, social media and campaign delivery, having worked with organisations including Crown Resorts, Melbourne Airport and Commonwealth Bank’s X15 and Cheddar.

    Her recent work includes generating 106+ media stories for a hotel launch with a reach of 36 million people, launching a private Byron Bay development across architecture and lifestyle media, and supporting national publicity for a major Melbourne development revitalisation.

    Beth combines strategic thinking with practical execution, helping clients shape positioning, develop clear marketing direction and deliver commercially focused outcomes. Her approach is direct, relationship-led and grounded in clarity, structure and results.

Approach

We start with the business, not the output. Before recommending activity, we look at what the business is trying to achieve, how it is currently perceived, who it needs to reach, and where marketing can create the most value.

Our approach connects strategy, customer understanding, brand, communications and content, so each part of marketing has a clear role to play. The goal is not to create more activity, but to create better, more considered activity that supports the direction of the business.

We work closely with clients to understand their priorities, simplify what needs to be communicated, and build a practical plan that can be implemented consistently. The result is marketing that is clear, cohesive and commercially focused. It helps the business present itself with more confidence, communicate its value more effectively and build stronger foundations for long-term growth.

Select Work

  • Project Title

    Client / Johlt Constructions

  • Rosedale St, Glen Iris

    Client / Audsley Windows

  • Fitzgerald St, South Yarra

    Client / Pintal Construction

  • Charlotte St, Collingwood

    Client / Pintal Construction

  • Haverbrack Ave, Malvern

    Client / Audsley Windows

  • Cressy St, Malvern

    Client / Kirby Architects

  • Project Title

    Client / City Circle Group

  • Cressy St, Malvern

    Client / Kirby Architects

Core Services

  • Define direction before activity. We clarify positioning, audience and commercial priorities so every decision that follows is intentional.

    Includes

    • Marketing Strategy

    • Brand Strategy

    • Positioning & Messaging

    • Brand Architecture

    • Competitive Analysis

    • Campaign Strategy

    • Go-to-Market Planning


  • Evidence before assumption. We gather and analyse data to inform decisions and reduce risk.

    Includes

    • Customer Research

    • Stakeholder Interviews

    • Market Research

    • Audience Segmentation

    • Brand Perception Audits

    • Data & Performance Review

  • Strong foundations, translated into clear and consistent identity. Creative should feel considered, not decorative.

    Includes

    • Brand Identity Development

    • Creative Direction

    • Brand Guidelines

    • Campaign Concepts

    • Brand Architecture

    • Graphic Design

    • Sales & Capability Collateral

    • Tender & EOI Proposals

    • Marketing Assets (Hoarding, Brochures, Signage)

  • Content with purpose. Every asset supports positioning and long-term brand equity.

    Includes

    • Content Creation

    • Copywriting

    • Videography

    • Photography

  • We manage how your brand shows up publicly and ensure alignment across earned and owned channels.

    Includes

    • Public Relations

    • Social Media Management

    • SEO

    • EDM

    • Crisis Communications

    • Thought Leadership

    • Community & Stakeholder Communications

  • Measured execution. We build and manage platforms that convert attention into action.

    Includes

    • Website Strategy & Development

    • UX & Site Structure

    • SEO

    • Google Ads

    • Social Advertising

    • Landing Pages

    • Campaign Tracking & Reporting

We partner with developers, infrastructure and property brands to define strategy and deliver marketing with clear intent. Our approach is strategy-first and informed by data, clear on what will create impact.